Instagram Stories Is Now Even More Popular Than Snapchat

The clone is successfully supplanting the original.

Tech
2,683 Hypes 0 Comments

Though it may have just launched in the final months of 2015, Instagram‘s Snapchat clone, Stories, has quickly gained ground on the OG — so much so, in fact, that it’s now even more popular than the original app it copied. That’s right, folks: Instagram Stories now has more daily users than Snapchat.

As The Verge reports, Instagram Stories now boasts a whopping 200 million active daily users — those who either post an update or view that of a friend via the carousel that appears at the top on the screen on the app. By comparison, Snapchat had roughly 158 million active users as of the fourth quarter of 2016 — before it went public earlier this year. The news is undoubtedly troubling for shareholders and may point to at least one reason why Snap has placed such an emphasis on Spectacles, launching yet another pop-up in Venice, California just last month.

Since its debut, Instagram Stories has seemingly added one Snapchat feature after another to its own repertoire, most recently introducing disappearing DMs and four more cities to its Geostickers offerings. But, as The Verge points out, Stories’s copycat status is clearly not a deterrent to users “because users don’t care about originality in an app’s product roadmap so much as they’re concerned how their friends are communicating — and which apps they’re communicating on.”

Read Full Article

What to Read Next

Instagram Introduces Private Story Likes
Tech

Instagram Introduces Private Story Likes

Adding a new way to interact with users.

Snapchat Will Now Feature Ads in Stories and Split Revenues With Content Creators
Tech

Snapchat Will Now Feature Ads in Stories and Split Revenues With Content Creators

The company continues to explore monetization on its platform.

Snapchat Debuts Standalone Video Editing App Story Studio
Tech

Snapchat Debuts Standalone Video Editing App Story Studio

Offering users new editing and mixing tools.


Instagram Now Allows Users to Add Moderators to Livestreams
Tech

Instagram Now Allows Users to Add Moderators to Livestreams

Moderators can report comments, remove viewers from Lives and turn off comments for a specific viewer.

N.HOOLYWOOD x Absolute Technology's iPhone 7 Case Allows for Faster Wi-Fi
Fashion

N.HOOLYWOOD x Absolute Technology's iPhone 7 Case Allows for Faster Wi-Fi

An ultra-reliable companion for your mobile.

G-POWER Drops New Turbo Tech Into BMW M4 to Reach 205 MPH
Automotive

G-POWER Drops New Turbo Tech Into BMW M4 to Reach 205 MPH

Not your average Bimmer.

The Shoe Surgeon Hooked adidas's Jon Wexler up With Some Incredible BOOSTs
Footwear

The Shoe Surgeon Hooked adidas's Jon Wexler up With Some Incredible BOOSTs

Peep Wex’s all-white “Copa Rose.”

Watch Lil Yachty & Migos Play "Peek A Boo" in New Music Video
Music

Watch Lil Yachty & Migos Play "Peek A Boo" in New Music Video

Bringing a whole new meaning to “Peek A Boo.”

Jordan Brand's Fly 89 Model Welcomes New Colorways
Footwear

Jordan Brand's Fly 89 Model Welcomes New Colorways

More options for the Air Jordan 4 inspired silhouette.


YEEZY BOOST 350 v2 Mask Designer Zhijun Wang Creates a Dystopic "VaporMask" Video
Fashion

YEEZY BOOST 350 v2 Mask Designer Zhijun Wang Creates a Dystopic "VaporMask" Video

“In 2027, the world is covered by heavy haze.”

BRAVO's Washed Canvas Collection Is Made From Durable Recycled Materials
Fashion

BRAVO's Washed Canvas Collection Is Made From Durable Recycled Materials

The perfect lightweight bag for commuters.

Reebok Covers the Instapump Fury In "Dark Sage"
Footwear

Reebok Covers the Instapump Fury In "Dark Sage"

A lush green take on an OG.

Alexander Wang Talks About His adidas Originals Drop 3 Collection and Model Rocco Ritchie
Fashion

Alexander Wang Talks About His adidas Originals Drop 3 Collection and Model Rocco Ritchie

“I’m really intrigued by the culture of reselling.”

mastermind HOMME & Disney Team up on a Special Collection for BLACK SENSE MARKET
Fashion

mastermind HOMME & Disney Team up on a Special Collection for BLACK SENSE MARKET

Mickey gets gritty.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.