Afew Celebrates Its New Collab With Diadora by Getting Freehand Profit to Create A "Highly Addictive" Mask

Featuring air canisters that store actual pills.

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Showcasing the Afew x Diadora “Highly Addictive” sneaker silhouette last week, Afew thought to celebrate its highly-anticipated release with a specially-commissioned creation from prophetic mask maker Freehand Profit. Playing up the theme of an enthusiast’s addiction to sneakers, the mask elevates the shoe’s pill icon found on the heel to new heights through the inclusion of air canisters that can be filled with actual pills. Sporting the same light green, red and off-white color scheme, the wearable work of art will make its debut at the Afew store in Düsseldorf, Germany on April 22 to coincide with the shoe’s release date.

When asked to comment on the collaboration, Freehand Profit had this to say: “Take it from a guy who had his knife in these, the materials are supple and superb quality. Truly a premium collab sneaker!”

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