Enter Gorillaz's Hidden World With Its Second AR App

See Gorillaz as you’ve never seen it before.

By
Tech
3,226 Hypes 0 Comments

Last week, Gorillaz’s Damon Albarn and Jamie Hewlett offered fans an immersive experience with its “mixed reality” mobile app. Now, fans are gifted with a new augmented reality app from the band, as they’ve teamed up with Telekom Electronic Beats to launch The Lenz app. Users can discover hidden Gorillaz content by aiming the camera at any magenta-colored objects, from T-shirts to posters and more. The app is now available for iOS and Android.

Stay tuned for Gorillaz’s 2D and Murdoc’s first-ever live interview on BBC Radio 1 this Thursday, April 20 at 10 a.m. Eastern.

Read Full Article
Image Credit
Gorillaz

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

746 Users Online

What to Read Next

See How LA-Based Designer Sami Miró Sources and Reimagines Rare Vintage Denim
Footwear 

See How LA-Based Designer Sami Miró Sources and Reimagines Rare Vintage Denim

Presented by adidas
Scouring LA for forgotten garments before reconstructing them into coveted new pieces.

Apple Might Be Doing a Complete Design Revamp for the iPhone 8
Tech

Apple Might Be Doing a Complete Design Revamp for the iPhone 8

All will be revealed soon.

Coachella's Weekend 2 Schedule Is Here
Music

Coachella's Weekend 2 Schedule Is Here

Featuring Kendrick Lamar, Travis Scott, Radiohead, Hans Zimmer and more.


XO Unveils Its Second Merch Drop of 2017
Fashion

XO Unveils Its Second Merch Drop of 2017

Including a Woodland Camouflage Coach Jacket.

LONELY / Logic's Latest Collection Is Japanese Streetwear at Its Finest
Fashion

LONELY / Logic's Latest Collection Is Japanese Streetwear at Its Finest

Blending Japanese culture and streetwear.

SECOND/LAYER Draws From the Romance of LA for Its 2017 Fall/Winter Collection
Fashion

SECOND/LAYER Draws From the Romance of LA for Its 2017 Fall/Winter Collection

Skate vibes and dreamy concepts take center stage in “Lucidly Yours.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.