hype cog

Enter Gorillaz’s Hidden World With Its Second AR App

See Gorillaz as you’ve never seen it before.

Last week, Gorillaz’s Damon Albarn and Jamie Hewlett offered fans an immersive experience with its “mixed reality” mobile app. Now, fans are gifted with a new augmented reality app from the band, as they’ve teamed up with Telekom Electronic Beats to launch The Lenz app. Users can discover hidden Gorillaz content by aiming the camera at any magenta-colored objects, from T-shirts to posters and more. The app is now available for iOS and Android.

Stay tuned for Gorillaz’s 2D and Murdoc’s first-ever live interview on BBC Radio 1 this Thursday, April 20 at 10 a.m. Eastern.

Image CreditGorillaz
Read Full Article

What to Read Next

See How LA-Based Designer Sami Miró Sources and Reimagines Rare Vintage Denim
Apple Might Be Doing a Complete Design Revamp for the iPhone 8
Coachella's Weekend 2 Schedule Is Here
XO Unveils Its Second Merch Drop of 2017
LONELY / Logic's Latest Collection Is Japanese Streetwear at Its Finest
SECOND/LAYER Draws From the Romance of LA for Its 2017 Fall/Winter Collection
Load More
HYPES is a real time popularity metric informing readers of what is trending