hype cog social-facebook-svg social-me-svg social-tw-svg social-wh-svg social-link-svg social-wb-svg social-wc-svg social-li-svg social-ka-svg social-sms-svg

Masters of high-end meme fashion Vetements is getting a new parody courtesy of the folks at VETEMEMES. The item in question is the Parisian brand’s own definition-printed raincoat. The piece bears an actual definition of what a raincoat is. However, for VETEMEMES’s version, its garment is printed with the definition of what a “Meme” means. The jacket comes in the familiar black and white colorway and is available now for pre-order at the label’s online shop.

You can pre-purchase the Meme Definition Raincoat through here.

Read Full Article

What to Read Next

Canon Working on a Game Changing New Lens Technology
Dr. Dre, Magic Johnson and More Join Board for Los Angeles's 2024 Olympic Bid
adidas Drops a Laceless Take on the Climacool 1
The Apple Watch Series 2 'Live Bright' Commercial Is an Exploration of Colors
Reebok Joins the Multicolor Club With Its New Zoku Runner Ultraknit
Load More
Further Markdowns: Up to 60% Off SHOP NOW
HYPES is a real time popularity metric informing readers of what is trending