Masters of high-end meme fashion Vetements is getting a new parody courtesy of the folks at VETEMEMES. The item in question is the Parisian brand’s own definition-printed raincoat. The piece bears an actual definition of what a raincoat is. However, for VETEMEMES’s version, its garment is printed with the definition of what a “Meme” means. The jacket comes in the familiar black and white colorway and is available now for pre-order at the label’s online shop.
You can pre-purchase the Meme Definition Raincoat through here.