VETEMEMES to Release Its Own Version of Vetements's Definition-Print Raincoat

Fashion’s meme wars continue.

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Masters of high-end meme fashion Vetements is getting a new parody courtesy of the folks at VETEMEMES. The item in question is the Parisian brand’s own definition-printed raincoat. The piece bears an actual definition of what a raincoat is. However, for VETEMEMES’s version, its garment is printed with the definition of what a “Meme” means. The jacket comes in the familiar black and white colorway and is available now for pre-order at the label’s online shop.

You can pre-purchase the Meme Definition Raincoat through here.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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