hype cog

81-Year-Old Runway Star Wang Deshun Is Reebok’s Latest Brand Ambassador

The Octogenarian will spearhead the company’s Chinese efforts.

The runway-rocking senior citizen known as “China’s hottest grandpa” has been selected as the new brand ambassador for Reebok‘s Chinese endeavors. Eighty-one-year-old star Wang Deshun first received the attention of the global media circuit after serving as one of the main draws of Beijing Fashion Week 2015, choosing to become a runway model in his late ’70s. Now an octogenarian, Deshun is now at the forefront of Reebok’s push to become the “best fitness brand” in China. “With running in particular experiencing an unprecedented surge in popularity in China in recent years, the category will be a key focus for Reebok in 2017 as it leverages proprietary, cutting-edge technology such as FloatRide to help runners perform at their very best,” reads an official statement from Reebok.

You can check out Reebok’s new, Wang Deshun-starring ad for China below. In recent months, Reebok has worked with Stateside stars such as Teyana Taylor and Kendrick Lamar for similar campaigns.

SourceWWD
PhotographerHubert Cecil
Read Full Article

What to Read Next

NFL Introduced Several Rule Changes Today
Nike's VaporMax Joins The "Oreo" Family
Danny Brown's Jonah Hill-Directed "Ain't It Funny" Video Is a Nihilistic, Gory, Drug-Filled Sitcom
Packer Shoes Joins PUMA for Their Vibrant Clyde "Cow Suits" Pack
A Full Look at the Kanye West x adidas Calabasas Collection
Pick up All Your Groceries Within 15 Minutes With AmazonFresh
Load More
 
HYPES is a real time popularity metric informing readers of what is trending