Bodega Announces New Retail Concept, "SERIES"

Beloved Boston institution Bodega is launching a brand new retail concept this weekend that explores the intersection of art, design, sport, fashion, and culture via a revolving series of exhibitions. Aptly dubbed SERIES, the space will serve as “a launch pad for high-energy and limited launches” and will focus on a single brand’s release at a time while presenting a focus on the storytelling behind the release, not to mention exclusive limited-time content and/or product. Explains Bodega co-founder Oliver Mak:

We’ve been experiencing campouts and queues for special projects since the beginning of Bodega and began to think how great it would be to create that opportunity for special collections from our extended family of friends and their brands. Bodega itself is a full environment so why not create full environments in a space like SERIES for projects that have full storylines and visuals that should be presented as an exhibition. The lines between fashion and art are so blurred, we might as well fuse the two by highlighting fashion as performance art, and the retail space as installation art.

SERIES will open its doors this weekend with the first drop from the adidas Originals by Alexander Wang collection while the second drop will hit the space on April 15. For more, head on over to seriesbybodega.com.

SERIES
184 Massachusetts Ave.
Boston, MA 02115
United States