hype cog

Watch PUMA’s Suede Guerillas Take on Middle East Street Culture

See young creatives put their spin on Dubai’s streetwear scene.

PUMA Middle East has enlisted a group of young creatives for its Suede Guerrillas collective, a part of PUMA’s “Run the Streets” project which encourages “self-reliant, self-styled” individuals to challenge and redefine fashion and culture. In the campaign video above, skater Connor Rycroft, photographer Fatma Al Bakry, producer Nnamdi Eluwah and blogger Parvanė Barret take to the streets and desert-scapes of the Middle East, showing off their strong sense of personal style and PUMA’s newest gear and footwear. Directed by Charles-Edouard Dangelser and produced by Amer Nawaz, the short visual gives a glimpse of Middle Eastern culture and Dubai’s burgeoning underground scene.

Also make sure to check out the Packer x PUMA Clyde “Cow Suits” pack.

DirectorCharles-Edouard Dangelser
ProducerAmer Nawaz
Read Full Article

What to Read Next

adidas Is Releasing a Rainbow of PureBOOST Colorways
Andrew Coimbra's 2017 Fall/Winter Collection Takes on an Urban Night Owl Look
Watch Sampha's Emotive Boiler Room London Performance
SUB-AGE's 2017 Fall/Winter Collection Channels the Angsty Punk Rocker
Load More
HYPES is a real time popularity metric informing readers of what is trending