Watch PUMA's Suede Guerillas Take on Middle East Street Culture
See young creatives put their spin on Dubai’s streetwear scene.
PUMA Middle East has enlisted a group of young creatives for its Suede Guerrillas collective, a part of PUMA’s “Run the Streets” project which encourages “self-reliant, self-styled” individuals to challenge and redefine fashion and culture. In the campaign video above, skater Connor Rycroft, photographer Fatma Al Bakry, producer Nnamdi Eluwah and blogger Parvanė Barret take to the streets and desert-scapes of the Middle East, showing off their strong sense of personal style and PUMA’s newest gear and footwear. Directed by Charles-Edouard Dangelser and produced by Amer Nawaz, the short visual gives a glimpse of Middle Eastern culture and Dubai’s burgeoning underground scene.
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