Watch PUMA's Suede Guerillas Take on Middle East Street Culture

See young creatives put their spin on Dubai’s streetwear scene.

Fashion
2,174 Hypes 0 Comments

PUMA Middle East has enlisted a group of young creatives for its Suede Guerrillas collective, a part of PUMA’s “Run the Streets” project which encourages “self-reliant, self-styled” individuals to challenge and redefine fashion and culture. In the campaign video above, skater Connor Rycroft, photographer Fatma Al Bakry, producer Nnamdi Eluwah and blogger Parvanė Barret take to the streets and desert-scapes of the Middle East, showing off their strong sense of personal style and PUMA’s newest gear and footwear. Directed by Charles-Edouard Dangelser and produced by Amer Nawaz, the short visual gives a glimpse of Middle Eastern culture and Dubai’s burgeoning underground scene.

Also make sure to check out the Packer x PUMA Clyde “Cow Suits” pack.

Read Full Article
Director
Charles-Edouard Dangelser
Producer
Amer Nawaz
Photographer
PUMA
More

What to Read Next

adidas Is Releasing a Rainbow of PureBOOST Colorways
Footwear

adidas Is Releasing a Rainbow of PureBOOST Colorways

Which one is your favorite?

Andrew Coimbra's 2017 Fall/Winter Collection Takes on an Urban Night Owl Look
Fashion

Andrew Coimbra's 2017 Fall/Winter Collection Takes on an Urban Night Owl Look

For those that bask in the shadows.

Watch Sampha's Emotive Boiler Room London Performance
Music

Watch Sampha's Emotive Boiler Room London Performance

Just him and a piano.


SUB-AGE's 2017 Fall/Winter Collection Channels the Angsty Punk Rocker
Fashion

SUB-AGE's 2017 Fall/Winter Collection Channels the Angsty Punk Rocker

A bevy of outwear options and streetwear staples.

LIFUL MINIMAL GARMENTS & PUMA Unveil Its Crisp and Clean "Switch Pack" Footwear Collaboration
Fashion

LIFUL MINIMAL GARMENTS & PUMA Unveil Its Crisp and Clean "Switch Pack" Footwear Collaboration

Sleek and minimal.

Frances Bean Cobain Tags Her Own Marc Jacobs Billboard in Los Angeles
Fashion

Frances Bean Cobain Tags Her Own Marc Jacobs Billboard in Los Angeles

It runs in the family.

More ▾