The Weeknd Stars in PUMA's IGNITE Limitless Campaign Video
The “Run the Streets” project tours Los Angeles.
PUMA‘s brand ambassador The Weeknd stars in the new campaign video for the Herzogenaurach-based company’s “Run the Streets” project. Previewing the IGNITE Limitless model before its February 2 release, the short film sees the Starboy touring around the cityscapes of Los Angeles, matched with synchronized shots of the city’s diverse architecture and streetwear influences. We are offered a look at the PUMA IGNITE FOAM midsole, four-way stretch neoprene clamshell upper, protective stability cage and distinctive forefoot strap branding in action from the streets to the gym. The PUMA IGNITE Limitless will be available at select retailers and online beginning February 2.
