HYPEBEAST KOREA Is Now Open and Live

The booming fashion metropolis will now receive full editorial coverage.

Fashion
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Having previously added Japan and China to our ever-growing global family, HYPEBEAST is now live in South Korea with a dedicated local editorial team. To fulfill the niche South Korean market, HYPEBEAST KOREA will extensively cover all aspects of fashion, footwear, tech, lifestyle, music and culture, while also providing much insight into these popular categories through exclusive content, interviews, featured articles, video, social media coverage and more.

“We have always been aware of the increasing influence of the Korean Wave, particularly in music,” states Kevin Ma, Chief Executive Officer of HYPEBEAST Ltd. “Fashion, lifestyle, culture, and music comes hand-in-hand and we now see Korea becoming more impactful and increasingly a global hub for emerging fashion designers with great potential. With HYPEBEAST KOREA, we aim to not only bring Korean fashion to an international stage but also to explore the Korean culture, arts and lifestyle.”

HYPEBEAST KOREA is now live in addition to the following social platforms:
Instagram: @hypebeastkr
Facebook: HYPEBEAST KOREA
Kakaotalk: HYPEBEAST KOREA
As well as for iOS and Android (later this week).

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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