Apple Explores the World's Most Engaging Sights via the "Shot on iPhone" Campaign

For an ambitious and innovative promotional campaign, Apple once again broke free from industry orthodoxy by connecting a cadre of talented, artfully-minded photographers from around the world to document their own visions using the iPhone 7’s low-light camera. Arranged for a November 5, 2016 date, the “Shot on iPhone” world event featured everything from “Indonesian volcanoes” and Johannesburg clubs to “Arctic ice caves” and Taipei’s late-night life. The goal behind Apple’s global get-together of photographers was simple yet creative: document the most visually-striking parts of a unique part of the global community in the “dusk to dawn” spectrum. As of today, 25 countries will now be able to experience this one-of-kind experience.

As revealed through remarks from Ruairidh McGlynn, one of the individuals recruited for the endeavor, Apple managed to convey one visual artist’s interpretation of Iceland with just a handful of photographs. “Iceland is well known for its iconic landscapes,” explained McGlynn. “I wanted to produce a series of unexpected images that both pushed the boundaries of mobile photography and allowed people to reimagine Iceland — especially its possibilities at night.”

You can check out a visual retrospective of Apple’s “Shot on iPhone” campaign from November 5, 2016 above. To run through the entire assortment of photographs used in the promotional gathering, you can download them all at once here. You can check out Apple’s official feature on the matter at the company’s website.