Cleveland Cavaliers forward LeBron James is used to having the spotlight shine on him, even when it comes to a crying meme face, similar to Michael Jordan proportions. Now, the megastar finds himself front and center in Intel‘s latest adverting set out to showcase the company’s 360-degree technology — which will allow fans to watch games from every angle. The spot will air on Saturday, April 1 during the Final Four match-up of this year’s NCAA Men’s Basketball Tournament.
James’s crying face became an Internet meme sensation last year when he lead his team to the city’s first pro sports championship since 1964 and the Cavaliers first NBA Title. Watch the ad above where James’s crying face turns into baby.
LA Clippers superstar Blake Griffin is auctioning off his custom pair of Jordan Super.Fly 5 with all proceeds going towards charity.