Jerry Lorenzo’s Fear of God has seen a tremendous rise in popularity since being launched in 2013. In an interview with Complex, the designer discusses his path to starting his own clothing brand. After graduating with an MBA from Loyola Marymount in Los Angeles, Lorenzo worked for the Dodgers and a sports agency in Chicago where he thought he was going to end up being a sports agent. When he moved back to Los Angeles, he began hosting parties called JL Nights. Ultimately, he began managing MLB star Matt Kemp when he noticed the lack of clothing options for his client. Thus, he started designing them himself. The name of his label was inspired by his Christian faith and Oswald Chambers’ devotional, My Utmost for His Highest, which he read with his family as a child.
Lorenzo cites that Fear of God wouldn’t exist without Kanye West’s “Jesus Walks,” which had an enormous impact on him personally due to the content and delivery. After launching his first collection, Lorenzo met with Kanye, which eventually led to him designing Yeezus tour merchandise, the YEEZY line and more. “I believed in myself after that first meeting. And I’m forever grateful to him for that,” Lorenzo stated. Read the full interview here and take a look at Fear of God’s latest collection.