GEO “GODSPEED” Collection Two

The sophomore lineup.

By
Fashion
9,772 Hypes 0 Comments

Building from the strong momentum of his inaugural collection, London-based GEO has finally unveiled the followup with “GODSPEED” Collection Two, which comes in time for the 2017 spring/summer season. A continuation of the visuals created by the Blue Marble graphic that was present in Collection One, the lineup focuses on a theme of travel. This exploration of travel takes form in both literal and conceptual translations as we see inconspicuous planetary graphics adorn a number of pieces, while subtle approaches such as white space, gray space and counter space provide abstract meanings to the theme. Taking this one step further, “Good luck and Godspeed” were some of the last words the astronauts heard from the Launch Control Center as they took off on July 16, 1969, hence the title of the lineup.

The definition of “Godspeed” is an expression of good wishes to a person starting a journey, and GEO reflects upon this new visual language created which relates back to the whole ideology of the brand. Simply put, he’s “still learning, it’s early days yet,” says the talented designer. This culmination of inspirations has produced a cohesive array of items is a refinement of Collection One, however, the number of products on offer has doubled since the first launch with new graphics and new silhouettes added.

Highlights from the collection include the upgraded, split color denim jacket that fans might remember from before, as well as the deconstructed work coat and pants. Moreover, accessories like the utilitarian belt, graphic socks and caps create an all-encompassing selection to round out the strong sophomore lineup. Take a look through the images and watch out for the pre-order to launch in April at the label’s online store.

Read Full Article
Photographer
Rio-Romaine

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

476 Users Online

What to Read Next

This Is the Previously-Unreleased Single Drake Sampled for "Do Not Disturb"
Music

This Is the Previously-Unreleased Single Drake Sampled for "Do Not Disturb"

Snoh Aalegra’s “Time” is here.

Hyperloop Transportation Technologies Has Begun Construction on the Passenger Hyperloop Capsule
Tech

Hyperloop Transportation Technologies Has Begun Construction on the Passenger Hyperloop Capsule

The world’s first full scale version in collaboration with Carbures S.A.

WRAPINKNOT Drops an Atmospheric 2017 Fall/Winter Lookbook
Fashion

WRAPINKNOT Drops an Atmospheric 2017 Fall/Winter Lookbook

Think heritage fabrics and bold accessories.


Blondey McCoy's Thames Returns This Week
Fashion

Blondey McCoy's Thames Returns This Week

Keep your eyes peeled.

Watch Sampha's "Tiny Desk Concert" for NPR
Music

Watch Sampha's "Tiny Desk Concert" for NPR

Sampha never ceases to amaze.

HAVEN x adidas Consortium Deliver the Best "Triple Black" UltraBOOST Yet
Footwear

HAVEN x adidas Consortium Deliver the Best "Triple Black" UltraBOOST Yet

“Triple Black” will never die.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.