Apple's New Advert Showcases Inventive Ways of Using iMessage Stickers

An underused function from the iOS 10 update.

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Tech
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Apple is showcasing that you can use stickers in iMessages in its latest fun ad. The minute-long video shows a city transformed by the use of stickers, starting out from a solitary person putting a sticker onto a stranger and then growing ever larger, culminating into a citywide sticker fight and a potential love connection.

The sticker functionality was added into iOS 10 and remains an underused function of the new operating system. This isn’t the first time Apple has made an advert to show off a new function this year, as they displayed the usefulness of Airpod earbuds in a TV spot from January, which you can check out here.

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