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Jordan Brand & Brian “KAWS” Donnelly Take You Behind the Scenes of Their New Collaboration

“I never look at the clock when working on something.”

As we reported on earlier today, Jordan Brand has finally revealed the release date for the collaborative KAWS capsule. In a double dose of details, an official Jordan interview with Brian “KAWS” Donnelly himself has also emerged today. “KAWS is an icon, and we saw this as a chance to celebrate two iconic brands by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS,” explains Gemo Wong, Jordan’s Head of Energy Projects. Breaking down the specifics of the collaboration, Wong is quoted as saying:

KAWS gravitated to the Air Jordan IV from an aesthetic point of view … He’s not a sneakerhead, so he picked what he liked from a pure design perspective. KAWS uses the color grey in the process of building his companion pieces and dolls that he sells. And for us, grey has been a key color within our Jordan palette, so the colorway made sense for both parties.”

For the brief Q&A exchange with the Jordan crew, Donnelly kept his answers and responses brief but enlightening. Most notably, KAWS revealed this interesting bit regarding his creative process:

“I never look at the clock when working on something. I’m often working on several things at once, and I like this process because it takes a lot of pressure off knowing I have to finish something and it lets the creative process happen naturally.”

For more, you can check out Jordan’s entire feature on its new KAWS collaboration here.

PhotographerAir Jordan
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