UNDEFEATED Links up With Japanese Artist USUGROW for a Capsule Collection

A series of tops featuring the creative’s calligraphic work.

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USUGROW is one of Japan’s most prolific artists when it comes to dark and ominous themes — think skulls, ancient style calligraphy and religious icons. Now UNDEFEATED, the sports-driven streetwear company, is linking up with the legendary creative on a special capsule that includes tees, sweatshirts and hoodies. The artwork used for the series is USUGROW’s calligraphic interpretation of the familiar UNDFTD logo.

The garments come in black, white, navy, and grey and are available now at UNDFTD Japan.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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