Lucas Puig Stars in Hélas’ Latest Lookbook Titled "THE CASUAL SUSPECTS”
The acclaimed skater rides around town with friends.
Titled “THE CASUAL SUSPECTS,” French-based streetwear label Hélas unveils its latest capsule collection lookbook starring none other than its founding father Lucas Puig and some friends. Casually riding around town, the editorial imagery showcases an assortment of classic staples such as caps, beanies, tracksuits, and a mix of hooded and Harrington-style jackets. Mixing in subtle shades of green, brown, grey and white, the range does well to highlight a clean, casual appeal. The new capsule collection will be available in store and online as of February 27.
