adidas Unveils the Ambitious adizero Sub2 Marathon Shoe
The Three Stripes sets out to help runners break the marathon’s two-hour barrier.
This year,
adidas adizero Sub2 is a significant milestone in the brand’s Sub2 programme and central to the future of adidas running. Around the London Marathon in 2012, we started thinking about Sub2 as a concept and adidas’ role in achieving what was deemed impossible. We began creating a shoe that could enable this, and Wilson is the perfect athlete to test our innovation in a race environment. We’re incredibly excited to see where this can go.
Expect Kenyan marathoner and former world record holder, Wilson Kipsang, to debut the adizero Sub2 in an “Energy Blue” colorway at this Sunday’s Tokyo Marathon before the shoe hits retail later this year.
