adidas Unveils the Ambitious adizero Sub2 Marathon Shoe

The Three Stripes sets out to help runners break the marathon’s two-hour barrier.

Footwear
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This year, adidas is launching an ambitious program in hopes of helping runners break the marathon’s two-hour mark. Aptly dubbed Sub2, the program is kicking off with a single silhouette that delivers the best of adidas Running technology in a fast, lightweight package: the adizero Sub2. The culmination of extensive research and testing, the sleek adizero Sub2 employs brand new BOOST Light cushioning (adi’s lightest-ever foam) along with an upper that utilizes a single layer of mesh along with internal reinforcements and what the Three Stripes calls advanced Microfit — a development created to deliver “the best support, comfort and fit for high-speed road racing.” Finally, a Continental Microweb outsole — an evolution of adi’s Stretchweb — offers maximum grip no matter the conditions. Said André Maestrini, adidas Running’s Global General Manager:

adidas adizero Sub2 is a significant milestone in the brand’s Sub2 programme and central to the future of adidas running. Around the London Marathon in 2012, we started thinking about Sub2 as a concept and adidas’ role in achieving what was deemed impossible. We began creating a shoe that could enable this, and Wilson is the perfect athlete to test our innovation in a race environment. We’re incredibly excited to see where this can go.

Expect Kenyan marathoner and former world record holder, Wilson Kipsang, to debut the adizero Sub2 in an “Energy Blue” colorway at this Sunday’s Tokyo Marathon before the shoe hits retail later this year.

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