Sportswear giant PUMA and Parisian creative agency and retailer Black Rainbow have teamed up to turn PUMA’s classic Clyde sneaker into a high-top sock. Available in both a white and black colorway, the shoe features the Clyde’s simple and sleek style, but revamped and updated with PUMA’s innovative evoKNIT and complementary suede. “When everything has been done you need to innovate and do something no one’s ever done before” said Greg Hervieux, the co-founder of Black Rainbow. “We worked with PUMA to update the Clyde silhouette to make it relevant to today’s aesthetics.”
The Clyde Sock will be available exclusively at HBX starting February 25, and at select retailers worldwide on March 4.