Vivienne Westwood to Replace London Fashion Show With a Digital Presentation

“Buy less, choose well, make it last.”

Fashion
4,420 Hypes 1 Comments

A longtime champion for the environment, Vivienne Westwood is pushing her green agenda even further in 2018, announcing today that she will ditch her London fashion show entirely in favor of a digital presentation this upcoming January. Instead of hitting the runway, Westwood’s upcoming Fall/Winter 2018 collection will be presented directly to media and buyers via email, with both imagery and a short film set to be sent off at 2:00 p.m. GMT sharp.

“We’re looking forward to showing you our winter collection, which instead of a catwalk, we will present through the form of film and imagery, so you can get a good look at it and love it as much as we do. Buy less, choose well, make it last,” said Westwood.

As WWD points out, Westwood is just the latest designer to ditch London Fashion Week Men’s: earlier this year, Jonathan Anderson announced that he would showcase both his men’s and women’s J.W. Anderson lines at a single show in the English capital this upcoming February.

Read Full Article
Source
WWD
More

What to Read Next

Nike Unveils Roger Federer's Air Zoom Vapor X
Footwear

Nike Unveils Roger Federer's Air Zoom Vapor X

Debuting in the classic “Bred” motif.

ROMBAUT Heads to Paris for Its Spring/Summer 2018 Campaign
Footwear

ROMBAUT Heads to Paris for Its Spring/Summer 2018 Campaign

The Belgian footwear label introduces its fifth campaign.

Nike's SF-AF1 Mid Gets the "Triple Black" Treatment
Footwear

Nike's SF-AF1 Mid Gets the "Triple Black" Treatment

The rugged mid-top gets its most badass look yet.


G-Eazy Is Joined by an All-Star Roster in The "No Limit" Remix Video
Music

G-Eazy Is Joined by an All-Star Roster in The "No Limit" Remix Video

Featuring French Montana, Juicy J, Belly, Cardi B and A$AP Rocky.

New Apple AirPods Are Coming in 2018
Tech

New Apple AirPods Are Coming in 2018

With predictions of a minor upgrade.

Louis Vuitton's Spring/Summer 2018 Continues Its Refined Streetwear Vision
Fashion

Louis Vuitton's Spring/Summer 2018 Continues Its Refined Streetwear Vision

Packed with color and patterns for the warmer months.

More ▾