World of Niché is celebrating its two-year anniversary by launching an online shop. The New York City-based imprint is known for keeping an air of mystery, restricting customers from entering its store with their shoes, phones and cameras, which are all safely stored at the entrance. A concierge named Bennett greets each customer and walks them through the space designed by Snarkitecture. With all of that said, it’s huge news for an elusive shop such as WON to open a webstore, offering fans a full look at its well-kept inventory without having to trek to the actual brick-and-mortar shop in SoHo.
Accompanying the online shop is the unveiling of WON’s entire fourth collection that is divided into two capsules. The first installment draws references to the ‘70s turf culture, while the second is influenced by nature. More precisely, “the point at which the sand of the beach collides with the waves of the ocean.” Having added that “This intersection can be seen by the color-blocked design of our franchise model, the Bullet runner.” Moreover, the brand launched a new silhouette dubbed the Torpedo which boasts a water-inspired motif in a slew of colorways.
The fourth collection is now available for purchase in-store and online at World of Niché’s official website. Each product is limited to 50 pairs.
World of Niché
66 Bleecker St.
New York, NY 10012