The House of Rémy Martin was in full effect during Art Basel in Miami as they kicked off it’s MVP Experience on Friday, December 8th. Known for his monumental architectural murals around the world, Rémy Martin tapped artist and graphic designer, Matt W. Moore to transform The W South Beach basketball court to launch the MVP Experience program in Miami. The House of Rémy Martin also took over one of The W’s signature Bungalows with live DJ’s and custom cocktails, such as the Rémy Martin® XO Old-Fashioned and the 1738® Accord Royal Sidecar.
Attendees got a sneak peek of Rémy Martin’s collaboration with luxury custom sneaker and apparel designer Kickasso as the brand will debut its latest limited-edition Rémy Martin 1738 sneaker box as a nod to luxury streetwear style. The sneaker box is inspired by luxury streetwear style and holds a bottle of Rémy Martin 1738 Accord Royale. The 1738 MVP sneaker box will be available in select retail locations nationwide this holiday season.
President and Commissioner of the new BIG3 Basketball League and pro-athlete Roger Mason Jr. (formerly of the Miami Heat) hosted the celebrity basketball game at the W with special guests Tory Lanez, OT Genasis, Ben Baller, DJ Irie, DJ Stevie J, DJ Steph Floss, Angela Simmons, Prince Michael and more were all in attendance.
The Rémy Martin MVP Experience will culminate in Los Angeles, CA from February 15-18 with exclusive dinners and parties with basketball’s biggest names.
Check out the images of the event above and learn more about the MVP Experience and the limited-edition Rémy Martin 1738 sneaker box on Rémy Martin’s official site.