Errolson Hugh Responds to Bizarre Nike ACG Styling

“I have no idea what happened with the ACG styling this time around either.”

By
Fashion
12,458 Hypes 0 Comments

At this point Errolson Hugh‘s love of the avant-garde isn’t exactly a secret, but it seems like even the ACRONYM designer has his limits, with Nike’s latest ACG line campaign pushing even the ACRONYM designer to the point of confusion.

Commenting on Twitter, Hugh expressed his exasperation at and moved to distance himself from the frankly bizarre styling decisions of Nike HQ: “I mean you can spend months and do the best design in the world but then someone takes a photo of it like this. LOL”

With fellow Twitter users chiming in, the cutting response also seems to have made an impact on Nike as the imagery is no longer hosted on the brand’s official website. It’s not all bad news for Nike, however, with its collaboration-driven AF100 collection already turning heads.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1368 Users Online

What to Read Next

Stream Chief Keef's New Album 'Dedication'
Music

Stream Chief Keef's New Album 'Dedication'

The 15-track LP features Lil Yachty, A Boogie and Tadoe.

Fxxking Rabbits Drops a Nostalgic Disposable Camera
Tech

Fxxking Rabbits Drops a Nostalgic Disposable Camera

“I’m not an Instagramer.”

Nike's Latest Air Max 95 Takes Inspiration From Sean Wotherspoon
Footwear

Nike's Latest Air Max 95 Takes Inspiration From Sean Wotherspoon

A new premium take.


Watch Action Bronson Perform "Actin' Crazy" at Webster Hall's Final Show
Music

Watch Action Bronson Perform "Actin' Crazy" at Webster Hall's Final Show

Another video of Action’s phenomenal send-off.

Vans Pushes Through Asia in its Latest Video Series 'Transit'
Sports

Vans Pushes Through Asia in its Latest Video Series 'Transit'

Hitting up South China, Korea, Singapore, and Malaysia.

These Are the Best Films and TV Shows Dropping in December
Entertainment

These Are the Best Films and TV Shows Dropping in December

A last minute chance for Oscar hopefuls.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.