Extra Butter & The North Face Come Together for Goods & A Pop-Up Shop

With an exclusive collaboration in the works.

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After sharing that it’ll be having a surprise launch, Extra Butter is also gearing up for a special pop-up activation. Alongside The North Face, the New York boutique has taken to its Twitter to share the news of what’s to come.

As for products, die-hard TNF fans can expect a Nuptse jacket featuring a SMPTE color bars print. The graphic also shows up on a Denali Fleece, knit beanie and unconstructed pack hat. The capsule is titled “Technical Difficulties” and is inspired by the “nostalgia of lo-fi TV and VHS aesthetics of the 20th century.” Everything is exclusive to the Extra Butter store. The pop-up shop will take place at Giselle Space in New York on 125 Orchard Street. It’s set to begin on December 11 with its final day on January 10.

The Extra Butter x The North Face pop up will be the home of a new collaboration between the two with additional details to follow.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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