American heritage label Coach has just unveiled the campaign for its Spring/Summer 2018 collection, which was one of our favorites from this passed New York Fashion Week.
Set against a dusk-lit Big Apple, the Steven Meisel-shot spread is intended to “capture the toughness and tenderness of New York City.” The campaign features select pieces from the sprawling collection, including its homages to NYC street artist Keith Haring featured on bags, bombers and tees. The highlight of the Haring tribute is undoubtedly Coach’s new signature, which sees the timeless Coach pattern juxtaposed with Haring’s artwork “Tea Rose” rivets and matching hardware throughout.
Take a look at the campaign above and expect Coach’s Spring/Summer 2018 collection to hit boutiques worldwide in the coming months.
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