Union Los Angeles Launches In-House Clothing Brand

Staple items, made in Japan.


By //Fashion

Chris Gibbs plays a pivotal role in our space. The owner of LA’s Union, Gibbs was instrumental in familiarizing American shoppers with Japanese labels like visvim and BRU NA BOINNE, while stocking local California brands like Ignored Prayers alongside high fashion labels like Thom Browne. Now, Gibbs speaks with GQ about the launch of Union’s own clothing line.

On why it took so long to start an in-house label:

So it was … about figuring out the right way to navigate something that nobody has really done successfully, which is a multi-brand store doing their own brand. And the more interesting answer is, quite frankly, my wife Beth was just like, You’re an idiot why aren’t you doing this? She literally pulled five things out of my closet that I wear every day as my uniform and was like, You make your version of these.

On the inspiration for the designs and construction:

I did take cues from the stuff we’ve got here. Like really dope fabrics, I learned that mainly from the Japanese guys and Visvim. Silhouettes I learned that from the high fashion brands. The other thing is we found there was a void in the marketplace for subtle products with a twist. Everybody’s trying to get noticed these days, but you’ll see that less in our store. The clothes definitely have a little bit of our personality. … This first collection, everything is made in Japan. I don’t care about price, whatever, we’ll figure out the rest. … But for Spring-Summer 2018 we’re using Japanese fabric and making it in America. Making in Japan is expensive, I’ll just be really honest with you. I want the value. We could be selling jackets for $600, but I just don’t want to. And Spring-Summer 2018 will be maybe three times the size.

On the brand’s end-game:

Truth be told, it might not be happening today, but the market trajectory seems to be moving against the traditional wholesale model. … we have a provenance and people trust our taste. So it’s still working, but it’s definitely trending away from that a little bit. We want to stay true to what we’ve been as long as we can, as long as the market allows us to, but inevitably we’d like to have a section of Union stuff in here all the time. I don’t want you to come in here in 5 years and we don’t carry anybody else’s brand. I always wanted it to be a mix. We’re just trying to create things that we don’t see in the marketplace.

Read Chris Gibbs’s interview with GQ here. Meanwhile, Union recently unveiled its gold Air Jordan 1 “Top 3” remake.

Read Full Article
Source
GQ
Image Credit
GQ
UnionRetailChris GibbsUnion Los Angeles

You may also like

Union LA Presents Jil Sander's Spring/Summer 2018
Fashion

Union LA Presents Jil Sander's Spring/Summer 2018

Dark minimalistic silhouettes.
3,165 Hypes 1 Comments
Union Los Angeles Visits Eric Elms’ Home Studio for a Lesson on Candle Making
Design

Union Los Angeles Visits Eric Elms’ Home Studio for a Lesson on Candle Making

The Powers Supply designer discusses his overall creative process.
2,103 Hypes 3 Comments
Union Celebrates Tokyo Chapter Opening With New Kostas Seremetis Collaboration
Fashion

Union Celebrates Tokyo Chapter Opening With New Kostas Seremetis Collaboration

Artwork-adorned T-shirts, hoodies and skate decks.
1,757 Hypes 2 Comments
Union LA Introduces Second Private Label Drop of Spring/Summer 2018
Fashion

Union LA Introduces Second Private Label Drop of Spring/Summer 2018

Influences include Charles Mingus and vintage finds.
3,871 Hypes 5 Comments
Raf Simons, Gosha Rubchinskiy, visvim & More Catch a Spotlight in New Editorial
Fashion

Raf Simons, Gosha Rubchinskiy, visvim & More Catch a Spotlight in New Editorial

Union Los Angeles with more summer heat.
4,359 Hypes 1 Comments


What to Read Next

Twitter Doubles Character Limit for Everyone
Tech

Twitter Doubles Character Limit for Everyone

More space to speak your mind.

Under Armour Presents the Microsoft Xbox One x Curry 4 "More Power" VIP Kit
Footwear

Under Armour Presents the Microsoft Xbox One x Curry 4 "More Power" VIP Kit

Customized by Mache Custom Kicks.

Shepard Fairey to Launch Largest-Ever Solo Exhibition in LA
Arts

Shepard Fairey to Launch Largest-Ever Solo Exhibition in LA

Spotlighting around 200 works.


MUJI's Minimalist Micro Huts Are Now for Sale
Design

MUJI's Minimalist Micro Huts Are Now for Sale

Exclusively in Japan.

King Krule and Babylon LA Partner for Exclusive Pop-Up Shop
Fashion

King Krule and Babylon LA Partner for Exclusive Pop-Up Shop

Featuring limited merch.

Prada Is Outfitting Drake for His 'Boy Meets World' Tour
Fashion

Prada Is Outfitting Drake for His 'Boy Meets World' Tour

Debuting new music in new, custom clothes.

More ▾