Swedish menswear brand PRLE debuted in Spring/Summer 2016, with an eye for simple, casual clothing. For Spring/Summer 2018, the brand is gearing up with a bevy of goods informed by the excesses of the ’70s.
Inspired by Tony Olsen in Dazed & Confused, the line features an emphasis on retro detailing, including camp collar shirts, flared denim, oversized lapels, track gear and soft textiles — like velvet and suede. Taking cues from Olsen’s laid-back, humble personality, the line focuses on a muted, earthy color palette and blends fitted clothing with comfortable materials. PRLE looks to upset gender norms with lace zippers, ribbons and thigh-high socks, harkening back to the time of free love and unbridled sexuality.