British label Karrimor, usually known for its durable and functional outdoor wear, has taken on an unfamiliar scene for its latest “Faces of Britain” campaign. Having already dropped a “Field” and “Lifestyle” Fall/Winter 2017 capsule earlier this year, Karrimor is now back to test out a more urban and fashion savvy Fall/Winter 2017 lookbook. Styled by Ryota Yamada and shot by Naoto Kobayashi, the “Faces of Britain” collection draws inspiration from across the island’s many cities and suburbs and each individual model portrays a different element of British street-style. The lookbook comprises of a jamboree of vintage and the models’s personal pieces and if it’s a sign of Karrimor spreading its wings beyond the outdoor realm we expect the brand to operate in — it can be seen as a qualified success. You can take a look at some of the key pieces in the gallery above and view the entire collection over at Karrimor.jp.
Also, with the much-anticipated Spring/Summer 2018 collaboration with Junya Watanabe and North Face just around the corner, it may be certain that Karrimor will be firmly in the spotlight these coming months.
In other fashion news, Union Los Angeles has launched an in-house clothing brand.