Jordan Brand is traveling back in time to share a new spin on the iconic “Be Like Mike” campaign alongside Gatorade. Making its debut in the early ’90s, the ads inspired viewers to channel their inner Michael Jordan in their own right. Over time, the spots would grow to go down in time as some of the most influential moments in sports advertising.
26 years later, Jordan Brand and Gatorade have reunited to share toady’s version of “Be Like Mike” through footwear and apparel. Within the footwear range is the Air Jordan 6 and Air Jordan 32 Low which both share a mix of orange, green, white and black coloring as an ode to Gatorade’s signature colors. Its apparel is comprised of a selection of T-shirts, shorts, jackets, hoodies and a few other pieces donning co-branding from Gatorade and Jordan Brand.
The Gatorade x Jordan Brand “Be Like Mike” apparel collection is currently available at select Jordan Brand retailers while the Air Jordan 6 and Air Jordan 32 Low will launch on December 16. Take a look at the imagery above and below and let us know your thoughts.
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