Billionaire Boys Club Presents "212" NYC Flagship Anniversary Collection

Empire State comfort.

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To celebrate its NYC foothold at 7 Mercer, Billionaire Boys Club launches the “212” capsule collection with deluxe French Terry shirts, hoodies, crewnecks and pants.

In contrast to the color loud “Unidentified” range in June, this commemorative drop subscribes to concrete jungle aesthetics in muted grey and white tones with black, red and blue typeface. “212” adds polished offerings for the holiday season with familiar astronaut and varsity letter motifs.

The collection is available starting November 17 at the NYC flagship store and online.

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