Billionaire Boys Club Presents "212" NYC Flagship Anniversary Collection

Empire State comfort.

Fashion
5.7K 0 Comments
Save

To celebrate its NYC foothold at 7 Mercer, Billionaire Boys Club launches the “212” capsule collection with deluxe French Terry shirts, hoodies, crewnecks and pants.

In contrast to the color loud “Unidentified” range in June, this commemorative drop subscribes to concrete jungle aesthetics in muted grey and white tones with black, red and blue typeface. “212” adds polished offerings for the holiday season with familiar astronaut and varsity letter motifs.

The collection is available starting November 17 at the NYC flagship store and online.

Read Full Article

What to Read Next

Billionaire Boys Club and ICECREAM Drop Summer-Ready Football Pack 2026
Fashion

Billionaire Boys Club and ICECREAM Drop Summer-Ready Football Pack 2026

The streetwear imprints blend classic sportswear heritage with signature graphics to celebrate the beautiful game.

Billionaire Boys Club and New York Yankees™ Return for Drop II Collection
Fashion

Billionaire Boys Club and New York Yankees™ Return for Drop II Collection

Expanding into everyday streetwear, the 14-piece capsule introduces custom embroidered denim, quarter-zips and headwear.

Billionaire Boys Club Links up With Potluck Club for a Football Jersey Capsule
Fashion

Billionaire Boys Club Links up With Potluck Club for a Football Jersey Capsule

Pharrell’s streetwear label teams up with the Michelin-honored restaurant to turn neighborhood history into sport-inspired style.


ICECREAM Serves Up 2000s Skate Vibes for Pre-Fall 2026
Fashion

ICECREAM Serves Up 2000s Skate Vibes for Pre-Fall 2026

Drawing graphic cues from mid-century Americana, signage and retro food packaging motifs.

Nike & Foot Locker's "Sneakeasy" Pop-Up is Coming Soon
Footwear

Nike & Foot Locker's "Sneakeasy" Pop-Up is Coming Soon

Exclusive sneakers are only days away.

J Hus Vibes out Poolside in New "Bouff Daddy" Music Video
Music

J Hus Vibes out Poolside in New "Bouff Daddy" Music Video

Vibe out alongside the kaleidoscopic visuals.

Isaiah Thomas Shares His Emotional Rollercoaster in 'Book of Isaiah: Part II'
Sports

Isaiah Thomas Shares His Emotional Rollercoaster in 'Book of Isaiah: Part II'

I.T. recounts the best year of his career and the worse year of his life.

Jaden Smith Follows up 'SYRE' Project With "Icon" Music Video
Music

Jaden Smith Follows up 'SYRE' Project With "Icon" Music Video

“I need you to listen to the vision.”

HUF Is Reissuing Dylan Rieder's Driver Shoe
Footwear

HUF Is Reissuing Dylan Rieder's Driver Shoe

The limited, commemorative shoe is made of Italian leather and crafted in the USA.

The Live-Action 'Pokémon' Movie Has Its Lead
Entertainment

The Live-Action 'Pokémon' Movie Has Its Lead

From Netflix’s ‘The Get Down.’


Rae Sremmurd Shares Video to Complement "Perplexing Pegasus" Track
Music

Rae Sremmurd Shares Video to Complement "Perplexing Pegasus" Track

The duo flips things upside down.

PRLE Channels 'Dazed & Confused' for Spring/Summer 2018
Fashion

PRLE Channels 'Dazed & Confused' for Spring/Summer 2018

Are you ready to dress like Tony Olsen?

'office' Magazine & SUPER by RETROSUPERFUTURE Unveil Collaborative Sunglasses
Fashion

'office' Magazine & SUPER by RETROSUPERFUTURE Unveil Collaborative Sunglasses

In a film titled “The Making of 2 Hoes,” starring Ian Isiah as Big Shugga.

fragment design x A-COLD-WALL* Collection Part 1 Is Now Available
Fashion

fragment design x A-COLD-WALL* Collection Part 1 Is Now Available

Supplies won’t last long.

Nike's SF-AF1 Geared to Launch in Maroon/Gum
Footwear

Nike's SF-AF1 Geared to Launch in Maroon/Gum

Fall fitting.

ESPRIT by Opening Ceremony Creates Bold Patterns for Winter
Fashion

ESPRIT by Opening Ceremony Creates Bold Patterns for Winter

Fight winter blues with red plaids.

More ▾