Aēsop Launches New "The Enigmatic Mind" Gift Set
Dedicated to human interaction.
Australian cosmetic brand Aēsop recently launched the new “The Enigmatic Mind” gift set. The products are dedicated to the remembrance of a far-reaching social psychology experiment that began in the 1950s and 1970s. These psychological tests precisely illustrate the ways in which human beings interact, whether they are collaborating, helping others or establishing connections.
During the year, a total of six gift boxes were launched, which incorporated skincare and body care products selected by the brand. The kits are named as follows: “Sway,” “Regard,” “Proximity,” “Perception,” “Concord” and “Association.” The packaging adopted a practical and recyclable travel bag, with the outer envelope inspired by the look of social psychology books. The six kits will be available in November at all Aesop signature stores, as well as aesop.com.
