UA Stephen Curry 4 Sneaker Warrants More Traction, Control and Comfort for a Game Changing Experience

Introducing the ‘Global Launch’ colorway available for pre-order at 10 a.m. EST today.

Footwear 
7,951 Hypes 0 Comments

Under Armour just released Stephen Curry’s highly-anticipated fourth signature shoe, the aptly named Curry 4, today. Unlike the all-white colorway with a speckled gold midsole, the newest colorway is offered in black and white and an all-gray colorway featuring its signature mid-cut design with sock-like construction — a design which first appeared when Curry led the Golden State Warriors to victory in the 2017 NBA Finals.

The newest iteration was designed for more traction, comfort, and control. Cross-concentric circles on the outsole were created for more grip on any court surface, the sock-like construction and knit collar make for a snug fit, and the speed plate — which runs the full length of the shoe — provides stability throughout for quick cuts. Aesthetic details include a famous biblical verse — Philippians 4:13: “I can do all things” — that Steph writes on his shoes before each game.

Curry was heavily involved in the design process, working with Kort Neumann, Senior Design Manager, as the two were locked at the hip during most of the product development between athlete and designer. “It was designed from the ground up for Steph in mind. From the first conversation to sketches to design iteration, Steph was involved in every step of the way. He wanted continuity and that seamless feel between his foot and the shoe,” says Neumann.

Watch the video above for a detailed look at the Curry 4 and head over to Under Armour’s official site to secure your pre-order for $130 USD.

Videographer
Sebastian Jimenez/HYPEBEAST, Joe Bressler/HYPEBEAST, Tyler Scott/HYPEBEAST
Creative
Paul Heavener/HYPEBEAST
Producer
Elana Staroselsky/HYPEBEAST
Art Direction
Maggie Waller/HYPEBEAST
Stylist
Frederick Marfil/HYPEBEAST
Model
Eddie S. and Tyheem Little
Clothing
EFM ENGINEERED FOR MOTION and OAK
More