TDE Opens New York City Pop-Up

Stocking the label’s “New Classic” capsule.

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Fashion
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Having hosted a string of pop-ups for Kendrick Lamar‘s DAMN. tour, Top Dawg Entertainment has announced another temporary store for its “New Classic” capsule. Announced back in September, the collection sees the label take on a range of staple pieces, with hoodies, T-shirts, sweatpants, shorts, hats and a hockey jersey that all come with TDE’s “New Classic” logo. Rather than focusing on one single member of the collective, this capsule sees TDE position itself as a clothing brand in its own right.

The pop-up is set to take place at 197 Mulberry Street in New York, with the collection being on sale starting today, October 31, until November 5. There’s no news yet on pricing, but the collection was priced between $40 USD and $110 USD when it hit the TDE web store last month.

For more from the TDE crew, take a look at Kendrick Lamar’s recent Cortez collaboration with Nike.

TDE Pop-Up
197 Mulberry Street
New York, NY 10001

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