Saucony Originals Celebrates the Open Road in New Video
Looking at the brand’s century of running heritage.
Following on from its “Originators Only” project earlier this year, US sportswear brand Saucony Originals has teamed up with London’s The Rig Out on a campaign video that celebrates the open road. Titled “Hope and Road,” the video is part of Saucony’s “#runyourworld” project, which looks at the brand’s 100 years of running heritage and its place in modern culture.
The short film starts in London, before heading to the Californian desert and following a runner through the scenery. The film is described as being about “that moment in your run when you glimpse the path before you and understand that what you do today will define your tomorrow. It’s about realising your dreams and seeing their potential, about aspiring for more and finding the momentum to take you there.”
Watch the film — which features the Jazz Original Vintage and DNX Vintage silhouettes from Saucony Original’s late 2017 range — above, and head to the brand’s web site for more information on the project. For more from Saucony, check out this on-foot look at the brand’s collaboration with Afew.
