Pressure's 2018 Spring/Summer Collection Pays Homage to Its Greek Roots

An assortment of new looks from the Mediterranean brand.

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Since its founding back in 2012, Greek label Pressure has made waves across the internet for its work as a creative agency and digital publication that covers everything fashion, art, and lifestyle in the region. On top of this, the publication’s clothing label has developed an interesting life of its own, leading us to the unveiling of its 2018 Spring/Summer lookbook. Throughout the collection, Pressure integrates a few of its design traits we’ve seen before, such as printing the brand’s name in Greek, Russian, Arabic, and English. The collection also incorporates various images from Greek mythology as well as a series of pictures that explores various aspects of Greek culture.

Pressure’s entire 2018 Spring/Summer collection will be available through the label’s web store in December and will be hitting select retailers later in January. Scroll through some of the looks above and let us know which ones are your favorite.

Lucas Lehmann