Inside KM20's New Moscow Mega Store

Exclusive products from Virgil Abloh, Demna Gvaslia and Heron Preston are coming soon.

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Since being founded by Olga Karput back in 2009, Moscow concept store KM20 has grown to become one of Russia’s most significant fashion locations. The store has now unveiled its latest evolution, with a new three story space packed with some of streetwear’s best brands.

The space features a range of objects, installations and furniture that has been designed for the space. Other features of the space include installations from brands such as Heron Preston, Off-White™ and Gosha Rubchisnkiy. For the installations, Vetements has recreated a carpet shop, while Off-White™ designed an ancient temple reminiscent of work by artist Do Ho Suh. As well as installations, the new KM20 mega store features a restaurant with a roof terrace as well as an underground garage that will host temporary exhibitions, product launches and parties.

As well as unveiling the new store, KM20 has also announced a string of collaborations over the coming months. The first collection — a limited PACCBET capsule with Gosha Rubchiskiy — has already dropped, while special items for KM20 will be released by Demna Gvasalia, Virgil Abloh, Heron Preston and the team behind 032c before the end of the year. Take a look around the new space above, and afterwards refresh your memory of Browns’ new store in East London.

2 Stoleshnikov Lane