This Limited Edition Tostitos Bag Tells You When You're Drunk & Requests an Uber Ride

Made especially for the upcoming Super Bowl.

By //Food

Frito-Lay and ad agency Goodby Silverstein & Partners have joined forces on a limited edition Tostitos bag that can hail Uber rides for folks after they’ve had a night of heavy drinking. Dubbed the “Party Safe” bag, the product is fitted with sensors that can spot alcohol on your breath. A steering wheel graphic located in front of the bag will turn red if detects too much blood alcohol content with an accompanying text that reads “don’t drink and drive.” Conversely, the pictogram will turn green if you’re entirely safe to drive home. Moreover, the bag boasts NFC technology which easily allows you to tap it with your phone to request a ride from the ride-sharing company.

Uber has partnered up with Mothers Against Drunk Driving (MADD) on a $10 USD ride discount during the upcoming Super Bowl this February 5th. To get the credit, you will need to enter the UPC code from a Party Safe bag into the Uber app. “Our goal is to remove 25,000 cars from the roads that Sunday evening,” chief marketing officer of Frito-Lay, Jennifer Saenz told AdWeek. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few easy taps away.”

See it in action below and then let us know your thought.

Read Full Article
UberTostitos

You may also like

BOOLENCIAGA Is Releasing a Limited Edition Bum Bag
Fashion

BOOLENCIAGA Is Releasing a Limited Edition Bum Bag

Trolling high fashion one accessory at a time.
5,814 Hypes 9 Comments
Supreme Confirms Release of Limited Edition Sled This Week
Fashion

Supreme Confirms Release of Limited Edition Sled This Week

Turn heads while tobogganing.
36,572 Hypes 12 Comments
11 Product Drops You Don’t Want to Miss This Week
Fashion 

11 Product Drops You Don’t Want to Miss This Week

Last chance holiday gift items.
89,579 Hypes 11 Comments
Young Thug Shares Title of Next Project
Music

Young Thug Shares Title of Next Project

Thugger’s back.
2 Hypes 0 Comments
GUESS GREEN LABEL & monkey time Reunite for Exclusive Tees
Fashion

GUESS GREEN LABEL & monkey time Reunite for Exclusive Tees

Classic summertime layering pieces, elevated.
0 Hypes 0 Comments
Seth Globepainter Invades Paris with New Interactive Murals
Arts

Seth Globepainter Invades Paris with New Interactive Murals

Youthful subjects blended into the urban environment.
0 Hypes 0 Comments


What to Read Next

Listen to Lupe Fiasco's "Tranquillo" featuring Rick Ross & Big K.R.I.T.
Music

Listen to Lupe Fiasco's "Tranquillo" featuring Rick Ross & Big K.R.I.T.

Off ‘DROGAS Light’, due out February 10.

maharishi Celebrates the Year of the Rooster
Fashion

maharishi Celebrates the Year of the Rooster

The British outfit’s annual Chinese New Year release has arrived.

Listen to Jamiroquai's New Daft-Punk Inspired Single, "Automaton"
Music

Listen to Jamiroquai's New Daft-Punk Inspired Single, "Automaton"

Don’t call it a comeback.


These ABC Camo iPhone 7 Cases Are a Must for Any Diehard BAPE Fan
Fashion

These ABC Camo iPhone 7 Cases Are a Must for Any Diehard BAPE Fan

The next best thing to that upcoming Supreme x Louis Vuitton one.

Sicilian Artist Gue Turns Basketball Court Into a Colorful Canvas
Arts

Sicilian Artist Gue Turns Basketball Court Into a Colorful Canvas

Urban courts never looked so good.

Stream Kehlani’s New Debut Album, 'SweetSexySavage'
Music

Stream Kehlani’s New Debut Album, 'SweetSexySavage'

Her long-awaited anticipated debut album has arrived.

More ▾