Kendrick Lamar Stars in a Video Series for Reebok Classic's New Club C Campaign

Celebrating 30 years of a cult classic.

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Footwear
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Paying homage to Reebok Classic’s iconic Club C shoe, a trailer featuring LA-based rapper Kendrick Lamar has been released in advance of the footwear brand’s latest campaign, which drops on Monday. Charting the evolution of the tennis court silhouette over the past 30 years, the forthcoming series of short films was shot by prolific director Nabil and explores what it means to be a champion and how to hold court, while revisiting a range of styles in leather and suede. Here’s a teaser of what to expect; for more information, visit the Reebok Classic website.

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