New Balance Hosts a Pop-Up Shop for Its Latest 247 Luxe Iterations in Shanghai
Tour around the supermarket-inspired space.
This past December, New Balance unveiled three new iterations for its fledgling 247 silhouette. The “Luxe” pack consists of low-top, premium leather renditions that culls beige, black and brown colorways. To celebrate the release, the athletic brand recently hosted a supermarket-inspired pop-up shop in Shanghai. Dubbed “#lifein247,” the event showcased the lifestyle footwear pieces alongside limited edition apparel and accessories. Of course, the modish bazaar was complete with co-branded snacks and beverages to keep guests energized 24/7.
Tour around the pop-up shop above and learn more about the 247 Luxe pack at New Balance’s official website.
