"For You, The World": Heron Preston's Inaugural Collection Is a Labor of Love
The multi-faceted creative gives HYPEBEAST an exclusive first look.
The ever industrious Heron Preston is set to unveil his inaugural collection entitled “For You, The World” during Paris Fashion Week this Friday. The namesake imprint spawned from the multi-faceted creative’s lifelong desire to produce sustainable apparel. “Clothes are cool, but the main takeaway is using this project as a way to educate myself in how to limit the impact on the environment and educate the community around me,” said Preston in a statement.
It was only last September when he unveiled his collaborative capsule with the NYC Department of Sanitation—offering an array of zero waste soft goods and accessories. This time around, HP gives HYPEBEAST an exclusive look from his upcoming range that wrangles up-cycled workwear from the DSNY collab, as well as a bevy of eco-friendly wares that include graphic-ridden T-shirts, hoodies, utility safety pants and a diverse range of accessories such as baseball caps, backpacks and tote bags.
Take a look at the exclusive polaroids above and let us know your initial thoughts.
