Music has always been a big part of Cav Empt‘s brand identity. Starting with co-founder Toby Feltwell’s own experiences working for influential labels such as Mo’Wax and XL Recordings, to the brand’s musically-charged collaborations and events in present-day, it’s hard to find another imprint in the industry that is uniting both worlds in such seamless and intriguing fashion. C.E’s collection video for the 2017 spring/summer season is another prime example of just that. Set to a pulsing industrial soundtrack, the Tokyo cult label presents its forthcoming range in a rave-inspired visual featuring a wild gathering of young adults decked out in Cav Empt’s latest gear. The footage is laid over with the same individuals taking turns to pose in their respective looks. Check it out above.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.