London-based company Brand Finance has released its annual rankings table of the top 500 brands for 2017. The table features the largest companies in the world ranging from areas such as food, technology, entertainment and, of course, fashion. Google and Apple lead the table taking the No. 1 and No. 2 spots, while sportswear giant
Brand Finance’s head analyst Fei Zhang states the values are calculated on the basis of how much each brand would be willing to pay for its own license if it did not already own it. The company also calculates future revenues and a royalty rate that is determined by reviewing comparable licensing agreements. Other values that are taken into account include the brand’s growth rate, emotional connection with the consumer, and how much it is investing in itself. Head over to Brand Finance now for the full table.