A Look Inside Nike's Tech Pack Studio in Rome
The Swoosh’s latest Tech Pack gets its own pop-up in Monti.
Nike Sportswear’s Fall 2016 iteration of its beloved Tech Pack is setting up shop in Italy this season, descending on Rome following last year’s appearance in Italy. Chock full of the new collection’s campaign imagery — starring the likes of Neymar, Kevin Durant and Kyrie Irving — and pieces like the all-new Dynamic Reveal jacket (which made its mark at this summer’s Olympic Games in Rio) and latest Tech Fleece styles, the space highlights a bevy of footwear silhouettes too, including the Air Max 1 Ultra Flyknit and Roshe Two. As with many of the Swoosh’s conceptual spaces, the new Tech Pack Studio will also serve as an event space of sorts, offering up running, football and lifestyle events alike.
If you’re in the area, be sure to check out the San Vitale Street spot throughout the month of October.
