Desperados Creates a Zero Gravity Music Festival Above the Las Vegas Desert
The insane event will take place on a flight 20,000 feet in the air.
Straight out of your childhood imagination, Zero Gravity Bass Drop is a concept created by Desperados Beer that combines space travel, heavy beats and partying. Taking the Las Vegas atmosphere to the extreme, the beer label has devised a festival taking place in a plane, in zero gravity, miles above the city. For the event, Desperados is outfitting an aircraft with custom lighting, a DJ setup, and a bunch of EDM heads. As the flight gains altitude after takeoff, the BPM will increase until a peak when the aircraft will fall, along with the most serious bass drop ever. Anna Bizon, Global Brand Director of Desperados, noted that “20 years ago, Desperados re-wrote the rules by brewing the world’s first tequila flavored beer. We’ve been daring to do things differently ever since.” This project is an extension of the label’s daring nature and should prove to be a wild ride — literally.
Keep your eyes on HYPEBEAST next week for video coverage of the floating rave in action and stop by the Desperados website for more information.
