"Anti-Gravity Machines" Branding Comes to the Air Jordan 1

The resurrected tagline highlights a patent leather take on the high-top classic.

Footwear
13.4K 0 Comments

Jordan Brand has brought back the old “Anti-Gravity Machines” tagline to celebrate the release of the Air Jordan XXXI and now the Swoosh imprint is applying it to a brand new edition of His Airness’s original signature kicks. Highlighted by prototypical color-blocking and a combination of black, white and “Grove Green,” the design comes decked out in a combination of smooth and cracked patent leather as “Anti-Gravity Machines” appears inside the shoe along the tongue branding badge. Finally, since this isn’t a Retro High OG release, the shoes eschew Nike Air branding on the heel and tongue in favor of the Jumpman.

Expect these to land on shelves soon at your local Jordan Brand stockist.

Read Full Article

What to Read Next

A Women's-Exclusive Air Jordan 1 Low "Year of the Snake" Is Coming
Footwear

A Women's-Exclusive Air Jordan 1 Low "Year of the Snake" Is Coming

Joining its OG counterpart to celebrate the Lunar New Year.

The Air Jordan 1 Low "Bred" Is Coming Back (Sort Of)
Footwear

The Air Jordan 1 Low "Bred" Is Coming Back (Sort Of)

It’s not the OG shape, but at least the colorblocking is largely on point.

Air Jordan 1 Low OG "Chicago" Set to Return in Fall 2025
Footwear

Air Jordan 1 Low OG "Chicago" Set to Return in Fall 2025

The low-cut classic is scheduled to hit shelves for the first time in almost a decade.


First Look at the Air Jordan 1 Hi '85 "Chicago"
Footwear

First Look at the Air Jordan 1 Hi '85 "Chicago"

Previously reported to be a new “White,” “Varsity Red” and “Black” colorway, the OG look is due to return to shelves later this year.

Miley Cyrus Can't Stand Woody Allen in 'Crisis in Six Scenes' Official Trailer
Entertainment

Miley Cyrus Can't Stand Woody Allen in 'Crisis in Six Scenes' Official Trailer

“I don’t dislike you… just everything that you stand for.”

Tone Drops Its 2017 Spring/Summer Lookbook of Earthy-Toned Casuals
Fashion

Tone Drops Its 2017 Spring/Summer Lookbook of Earthy-Toned Casuals

Expect a strong showing from the cult Japanese label.

A Dark Past Haunts Jake Gyllenhaal in Tom Ford's 'Nocturnal Animals'
Entertainment

A Dark Past Haunts Jake Gyllenhaal in Tom Ford's 'Nocturnal Animals'

Take a look at this anxiety-inducing clip.

Donald Glover Sings Seal's "Kiss From a Rose" & New Song on 'James Corden'
Music 

Donald Glover Sings Seal's "Kiss From a Rose" & New Song on 'James Corden'

Childish Gambino is back.

adidas Is Dropping the Yeezy 350 Cleat Tomorrow
Footwear

adidas Is Dropping the Yeezy 350 Cleat Tomorrow

“Coming soon,” indeed.


nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'
Fashion

nonnative Releases Striking 2016 Fall/Winter Visual, 'Back to Everyday People'

Drawing visual aesthetics from classic samurai films.

Future's 'Beast Mode 16' is Complete
Music 

Future's 'Beast Mode 16' is Complete

According to Zaytoven.

adidas Originals to Release Limited Edition NMD R1 "All-White" at Culture Kings
Footwear

adidas Originals to Release Limited Edition NMD R1 "All-White" at Culture Kings

The acclaimed Australian retailer gets its hands on the infamous silhouette.

'Stranger Things' Millie Bobby Brown Pokes Fun at Her Powers in 'Late Night' Skit
Entertainment

'Stranger Things' Millie Bobby Brown Pokes Fun at Her Powers in 'Late Night' Skit

“Because sometimes you’re hungry and you don’t feel like getting up.”

MeLo-X Talks BMX, Style and Adding His Personal Sound to Beyonce's 'Lemonade'
Music 

MeLo-X Talks BMX, Style and Adding His Personal Sound to Beyonce's 'Lemonade'

Exploring Brooklyn in the COACH 2016 Fall/Winter collection.

More ▾