"Anti-Gravity Machines" Branding Comes to the Air Jordan 1

The resurrected tagline highlights a patent leather take on the high-top classic.

Footwear
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Jordan Brand has brought back the old “Anti-Gravity Machines” tagline to celebrate the release of the Air Jordan XXXI and now the Swoosh imprint is applying it to a brand new edition of His Airness’s original signature kicks. Highlighted by prototypical color-blocking and a combination of black, white and “Grove Green,” the design comes decked out in a combination of smooth and cracked patent leather as “Anti-Gravity Machines” appears inside the shoe along the tongue branding badge. Finally, since this isn’t a Retro High OG release, the shoes eschew Nike Air branding on the heel and tongue in favor of the Jumpman.

Expect these to land on shelves soon at your local Jordan Brand stockist.

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