IDEA Taps Into the Talent of Famed Logo Maker Fergus Purcell for a Brand New Shirt Design
A holiday-themed creation from the one and only “Fergadelic.”

In collaboration with Fergus Purcell, renowned boutique book shop IDEA unveils a new animated shirt design. Celebrated for creating the infamous Penrose triangle logo for streetwear imprint Palace, “Fergadelic” offers a playful holiday-inspired impression featuring a blissed-out caricature in what looks to be a deserted island getaway. Constructed from 100% organic cotton, this new summer-friendly tee is available now online.