adidas and HYPEBEAST Teleport the GAZELLE Between New York, London and Shanghai
Showcasing the sneaker with an interactive film following the fashion, music and dance scenes around the world.
Since its launch in the 1960s the classic lines and relaxed aesthetic of the adidas GAZELLE have made it a sneaker icon across the world. As global subcultures and DIY style grew and evolved through the 80s and 90s, the sneaker kept pace, becoming a wardrobe staple in scenes as diverse as its wearers — from hip-hop, to skate, to grunge. In the mid- to late-2000s, a thriving streetwear scene called upon the GAZELLE for high-profile collaborations with Japanese brands like Neighborhood and Mastermind Japan which dominated the hyped sneaker culture at the time. Now, in 2016, as the international fashion community looks back to years past for inspiration, adidas Originals is in its element — relaunching the GAZELLE for a new generation of cultural influencers.
In the above interactive video, HYPEBEAST takes a look at where the retro silhouette has claimed its place in underground subcultures today. Shot simultaneously in New York with the WAFFLE dance crew, London with music collective 808INK and Shanghai with fashion insiders Angel Chen, Percy Lau and Alina Saveleva, the film follows an individual from each group as they traverse the urban center on their way to meet up with their squad.
Start the film above by clicking on one of the three-stripes to begin the journey and experience the future of GAZELLE. Use the location buttons at any time to shift the perspective between the three cities. Once you’ve found your style inspiration, grab your own pair of adidas GAZELLEs here.
