adidas and HYPEBEAST Teleport the GAZELLE Between New York, London and Shanghai

Showcasing the sneaker with an interactive film following the fashion, music and dance scenes around the world.

By
16,681 Hypes 0 Comments

Since its launch in the 1960s the classic lines and relaxed aesthetic of the adidas GAZELLE have made it a sneaker icon across the world. As global subcultures and DIY style grew and evolved through the 80s and 90s, the sneaker kept pace, becoming a wardrobe staple in scenes as diverse as its wearers — from hip-hop, to skate, to grunge. In the mid- to late-2000s, a thriving streetwear scene called upon the GAZELLE for high-profile collaborations with Japanese brands like Neighborhood and Mastermind Japan which dominated the hyped sneaker culture at the time. Now, in 2016, as the international fashion community looks back to years past for inspiration, adidas Originals is in its element — relaunching the GAZELLE for a new generation of cultural influencers.

In the above interactive video, HYPEBEAST takes a look at where the retro silhouette has claimed its place in underground subcultures today. Shot simultaneously in New York with the WAFFLE dance crew, London with music collective 808INK and Shanghai with fashion insiders Angel Chen, Percy Lau and Alina Saveleva, the film follows an individual from each group as they traverse the urban center on their way to meet up with their squad.

Start the film above by clicking on one of the three-stripes to begin the journey and experience the future of GAZELLE. Use the location buttons at any time to shift the perspective between the three cities. Once you’ve found your style inspiration, grab your own pair of adidas GAZELLEs here.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

724 Users Online

What to Read Next

Coffiest Replaces Your Morning Cup of Joe With a Nutritious Mix
Food & Beverage

Coffiest Replaces Your Morning Cup of Joe With a Nutritious Mix

Packed with 150 mg of caffeine and jitter-free nutrients.

These Champion Weave Pants Will Have You Lounging in Style
Fashion

These Champion Weave Pants Will Have You Lounging in Style

Cozy.

Firmament Unveils a Berlin-Inspired New Balance Epic TR L40
Footwear

Firmament Unveils a Berlin-Inspired New Balance Epic TR L40

A dark homage to the city’s brutalism.


Christopher Shannon Talks About His New Diffusion Line North Quarter
Fashion

Christopher Shannon Talks About His New Diffusion Line North Quarter

“For a detail-obsessed male customer brought up on a diet of premium technical sportswear brands.”

OVO's Roy Wood$ Unveils Video for "Gwan Big Up Yourself"
Music 

OVO's Roy Wood$ Unveils Video for "Gwan Big Up Yourself"

Summer nights.

Palladium Boots Helps You Conquer the Urban Terrain For 2016 Fall/Winter
Footwear 

Palladium Boots Helps You Conquer the Urban Terrain For 2016 Fall/Winter

The technical and lightweight Pampatech drops today.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.