Eric Koston‘s longstanding relationship with Nike SB bounces back this season with a new collaboration with Soulland. Brimming with a sprightly energy of freedom, vigor and youthful spirit, the capsule entitled the “FRI.day” collection is accompanied with a lookbook featuring the skate legend himself. “It’s the feeling of a Friday but also the feeling of freedom. ‘Fri’ means freedom in Danish,” clarifies the Copenhagen-based brand.
Here, simple streetwear silhouettes like coaches jackets, hoodies and graphic print T-shirts have been translated into familiar styles that adorn FRI.day branding, while the Nike skateboarding imprint’s Koston Hyperfeel 3 and the Koston One sneakers have also been revamped with new materials geared for performance.