Drop Dead Has Fun With Props in New "Deaducation" Collection Lookbook
Fake wings, fake blood, fake guns.
Drop Dead, the Sheffield-based clothing company helmed by Bring Me The Horizon frontman Oli Sykes, has returned with a collection titled “Deaducation.” The lookbook features a gang of models having morbid fun with props while rocking the brand’s tees, crewnecks, hoodies, bombers and more, which feature tongue-in-cheek references to Pulp Fiction and Apple keyboard shortcuts, among other things. One jacket features the anonymous quote “The truth is like poetry and most people fucking hate poetry,” which some might recall from Michael Lewis’s book The Big Short, as well as the film adaptation of the same name. These pieces are paired with props like stage blood, gag glasses, black angels’ wings, and oversized inflatable guns to dark comedic effect.
For more Drop Dead, make sure to check out the brand’s collaborative capsule dedicated to Sonic the Hedgehog here.
