Todd Snyder Drops an Exclusive Timex Mod Watch

Few designers do distinctly American style as well as Todd Snyder and the man has the pedigree to prove it: he designed outerwear for Polo Ralph Lauren and helmed GAP’s menswear before becoming the SVP of J.Crew’s menswear. Since establishing his own label back in 2011, the Iowa native has perhaps become most known for his coveted and ongoing collaborative endeavors with beloved American sportswear imprint Champion. But Champion is hardly the only brand or individual with which he’s joined forces. In the past year alone he’s dropped pieces with the likes of PF Flyers, Cole Haan, Nick Wooster and Richard Haines and now he’s back with his latest exclusive: an old school military-inspired Timex.

A stark contrast to the “Fox Fire” G-SHOCK Snyder released last holiday season, the new Mod Watch marks the second time the designer and Timex have teamed up — the watchmaker debuted its Red Wing-assisted “Waterbury” collection on the wrists of Snyder’s models for his Fall/Winter 2016 runway show. Counting the hours in military time, the decidedly retro Mod Watch (based on a bullseye design unearthed in the Timex archives) sports a multicolored face — a white ring counts the seconds while black and red rings count from midnight to noon and noon to midnight, respectively — while a 40mm stainless steel case is coupled with a tasteful grey NATO strap.

Versatile, affordable, packing a quartz movement, and water-resistant up to 50 meters, the limited-edition Mod Watch is available now directly from Snyder’s website for $138 USD while supplies last.